Scaling Sans to 9 Figures by Building the Right Team
strategic hires
team built
scale achieved
Sans is a home wellness brand focused on clean air and water through high-performance purification. Built on science-backed filtration and minimalist design, its products quietly remove unseen contaminants from everyday environments. Each product is designed to improve daily health with simple, effective, and intuitive solutions for modern homes.
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Growth was there but the system was breaking.
Sans was struggling to execute at the level growth required.
- The founder was involved in too many decisions
- Marketing functions were split across agencies and freelancers
- Creative, paid, and lifecycle operated in silos
- The output was inconsistent and hard to scale
Despite strong traction, the business hit a ceiling: growth depended on individuals
At this stage, more ideas don’t help.
The system breaks.
Build the right team for the next stage.
We rebuilt Sans’ internal team across marketing and operations—focused on ownership, execution speed, and cross-functional alignment.
Key hires included:
CMO (Chief Marketing Officer)
Unified paid media, lifecycle, and brand into a single growth engine. Eliminated channel silos and aligned all efforts toward revenue.
Chief of Staff (Acting COO)
The most critical hire. Owned execution across the business and removed the founder as the bottleneck.
We specifically targeted:
- Strong eCommerce experience
- Background in consulting or structured problem-solving
- Ability to translate vision → execution
This role became the operational backbone of the company.
Creative Strategist
Increased testing velocity and performance iteration across paid channels. Turned creative into a consistent growth lever.
Art Director + Creative Director
Built structure around creative production. Elevated brand quality while enabling scale.
Designers
Supported high-volume output across ads, landing pages, and campaigns. Removed creative production as a bottleneck.
Lifecycle Marketing
Built retention systems across email and SMS. Turned existing customers into a compounding revenue channel.
From founder-led to system-led growth. Once the team was in place, the business fundamentally changed.
- Execution moved faster across every channel
- Creative and lifecycle started compounding, not competing
- The founder stepped out of day-to-day operations
Sans scaled past 9 figures because the business was finally built to support it.
