Cooking Up HexClad’s Continued Scale
strategic hires
core fuctions
revenue supported
HexClad is a premium cookware brand known for its patented hybrid technology that combines the performance of stainless steel, the durability of cast iron, and the convenience of nonstick. The company has rapidly grown into a globally recognized brand, used by both home cooks and professional chefs. Its products are designed to deliver high-performance cooking with easy maintenance, backed by a focus on innovation, durability, and long-term usability.
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HexClad was already crushing it, but to reach the next phase, they needed the right people in place.
They were looking to scale through strategic hires, both in Los Angeles and remotely.
At that level, growth introduces a different challenge... keeping the business efficient, aligned, and scalable as complexity increases.
- Performance marketing was scaling
- Order volume was rapidly increasing
- Core functions needed stronger ownership
- Key systems (retention, operations) weren’t built to match scale
The risk wasn’t growth slowing down.
It was growth becoming inefficient and harder to manage.
We partnered with HexClad to build out critical functions across retention, operations, and eCommerce—ensuring the business could scale efficiently.
Key hires included:
Head of Retention
Transformed retention into a performance-driven channel. Aligned email and lifecycle with paid media.
Retention Manager
Built and executed the day-to-day lifecycle engine. Structured campaigns, flows, and optimization processes in-house.
Head of Operations
Brought structure to a rapidly scaling business. Optimized workflows, improved execution, and ensured the company could handle increasing order volume without operational breakdowns. This role became critical in keeping the business running smoothly at scale.
Broader Team Impact
Beyond these core roles, we supported 8–9 total hires across:
- Creative
- Performance marketing
- eCommerce operations
We also helped transition and place talent locally in Los Angeles, improving collaboration and execution speed across teams.
From Fast Growth to Controlled Scale
- Retention operating as a performance-driven growth channel
- Email and lifecycle aligned with paid media scaling
- Operations optimized to support high order volume
- Strong in-house ownership across critical functions
HexClad built the infrastructure to sustain that growth, and we became the talent partner helping them scale.
