Director of TikTok Marketing — Nello
TikTok Shop Leaderboard
successful hires!
between 1st interview and offer!
Discover Nello's science-backed superpowder drinks: Supercalm, Superfocus, and Supergreens. Support stress relief, focus, and nutrient-rich wellness.
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Nello started as an early TikTok Shop brand — scrappy, creative, and fast-moving. But growing past viral moments? That's hard. They needed someone who could win paid placements, scale an affiliate network, and turn trending videos into real revenue. Someone who got performance creative AND DTC growth. Not easy to find.
We knew which wellness brands were actually winning on TikTok. So we went straight to someone who'd already built a TikTok Shop from zero. She was curious but skeptical about the move. We stayed close. Answered every question. Got her confident.
She took it.
Day one energy. She led Nello’s biggest campaign. Built the Discord community. Partnered directly with TikTok reps. And here's the key: she flipped the creative playbook. Instead of typical ads, she made TikTok ads feel like TikTok content. Native. Fun. Organic.
The math:
- Hit #1 on TikTok Shop leaderboard. Multiple times.
- Super Focus product went viral. Became the top revenue driver.
- Got exclusive campaign invites straight from TikTok.
- Other brands started asking their TikTok reps: "How is Nello doing this?"
This hire not only elevated Nello’s TikTok performance but also strengthened the brand’s reputation with TikTok itself — opening doors for retail partnerships and long-term growth.
