Director of TikTok Marketing — Nello

#1

TikTok Shop Leaderboard

9

successful hires!

8 Days

between 1st interview and offer!

Company Overview

Discover Nello's science-backed superpowder drinks: Supercalm, Superfocus, and Supergreens. Support stress relief, focus, and nutrient-rich wellness.

Challenge

Nello started as an early TikTok Shop brand — scrappy, creative, and fast-moving. But growing past viral moments? That's hard. They needed someone who could win paid placements, scale an affiliate network, and turn trending videos into real revenue. Someone who got performance creative AND DTC growth. Not easy to find.

What we did

Nello started as an early TikTok Shop brand — scrappy, creative, and fast-moving. But growing past viral moments? That's hard. They needed someone who could win paid placements, scale an affiliate network, and turn trending videos into real revenue. Someone who got performance creative AND DTC growth. Not easy to find.

What happened

Nello started as an early TikTok Shop brand — scrappy, creative, and fast-moving. But growing past viral moments? That's hard. They needed someone who could win paid placements, scale an affiliate network, and turn trending videos into real revenue. Someone who got performance creative AND DTC growth. Not easy to find.