Company Overview
Mānuka honey is a rare superhoney from New Zealand, rich in MGO, prebiotics, and antioxidants. Each spoonful: Each spoonful: Supports optimal digestive health. Their honey is UMF rated and ethically produced, traceable to its source. Enjoy the "creamy caramel guarantee" with MGO grading certification and Halal/Kosher certifications.
Challenge
Performance plateaued despite strong momentum. What they didn’t have was a team that could keep up.
Manukora lacked the structure to scale it efficiently.
- Paid performance plateaued under an agency model
- No clear creative strategy driving acquisition
- Execution gaps across operations and project management
- High-potential channels (influencer, retail, events, Amazon) underdeveloped or untapped
Growth was happening but inefficiently. Scaling further would only increase costs.
What we did
Manukora partnered with Dimond Connect to find creative and marketing leaders who could blend strategy, storytelling, and execution.
We didn’t just fill one role; we rebuilt the function.
Key hires included:
Creative Strategist Fixed the core bottleneck: performance-driven creative. Introduced structured testing and iteration tied directly to revenue.
Fractional CMO Unified paid, owned, and emerging channels under one strategy. Aligned the business around scalable growth.
Head of Amazon Unlocked a major new revenue channel. Turned Amazon into a high-performing, dedicated growth engine—now one of the most impactful channels in the business.
Influencer Marketing Lead Built influencer into a consistent acquisition and revenue channel—not just an experiment.
Head of Project Management Removed execution bottlenecks across teams. Improved speed, coordination, and delivery across all functions.
Retail & Events Lead (UK) Owned physical expansion in a key market. Turned retail and events from ideas into executed growth channels.
Field Strategist Executed campaigns across regions—bridging strategy and real-world activation.
Speed as a Competitive Advantage
One of the most critical hires, a niche retail/events operator, was placed in under 2 weeks. Because we knew exactly who they needed.
What happened
Everything started compounding.
- CPA dropped 50% while ad spend doubled YoY
- +54% more new customers in Q3 vs previous year
- A full creative system replaced ad-hoc execution
- Influencer became a revenue channel
- UK retail presence went from idea → execution
Creative got sharper. Execution got faster. The brand finally moved as one.
Most importantly… growth became more efficient as the business scaled