Director of Marketplaces — Grüns

#1 Brand

on Amazon's greens category

10,000+

purchases generated

Time-to-fill

39 Days

Company Overview

Grüns fills the nutrition gaps you and 92% of people have. Grüns supports gut health, energy, immunity, recovery, beauty, and focus. Each life-hack snack pack delivers 60+ powerhouse ingredients, from greens and prebiotics to multivitamins and more. It’s comprehensive support in a form you won’t dread taking. And the best part? They’re so good, you’ll forget they’re good for you.

Challenge

Grüns was 6-8 months old. DTC was working. Amazon? Not quite there. They needed someone who'd launched Amazon channels from scratch AND could run the whole operation solo. Strategy. Ads. Operations. The full stack.

Here's the hard part: most Amazon people are either in the weeds (can optimize listings) or high-level (can build strategy). Finding someone who actually did both? Almost impossible when you're that early and lean.

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What we did

We found their Director of Amazon. Top e-commerce background. Knew the nitty-gritty (listing optimization, ad structure, logistics) but experienced enough to own the entire channel without hand-holding.

But here's the thing: she was comfortable where she was. We had to sell the opportunity. A 8-month-old brand? That's a risk. We walked her through the product traction, the DTC momentum, the white space on Amazon. She got it. Saw the potential before most people would.

What happened

Amazon exploded.

The numbers:

Grüns became the #1 Greens brand on Amazon
10,000+ purchases on their main listings (Feb 2025)
Amazon became a huge revenue driver in months, not years
Grüns hit a $500M valuation