Director of Marketplaces — Grüns

#1 Brand

on Amazon's greens category

10,000+

purchases generated

Time-to-fill

39 Days

Company Overview

Grüns fills the nutrition gaps you and 92% of people have. Grüns supports gut health, energy, immunity, recovery, beauty, and focus. Each life-hack snack pack delivers 60+ powerhouse ingredients, from greens and prebiotics to multivitamins and more. It’s comprehensive support in a form you won’t dread taking. And the best part? They’re so good, you’ll forget they’re good for you.

Challenge

Grüns was 6-8 months old. DTC was working. Amazon? Not quite there. They needed someone who'd launched Amazon channels from scratch AND could run the whole operation solo. Strategy. Ads. Operations. The full stack.

Here's the hard part: most Amazon people are either in the weeds (can optimize listings) or high-level (can build strategy). Finding someone who actually did both? Almost impossible when you're that early and lean.

What we did

Grüns was 6-8 months old. DTC was working. Amazon? Not quite there. They needed someone who'd launched Amazon channels from scratch AND could run the whole operation solo. Strategy. Ads. Operations. The full stack.

Here's the hard part: most Amazon people are either in the weeds (can optimize listings) or high-level (can build strategy). Finding someone who actually did both? Almost impossible when you're that early and lean.

What happened

Grüns was 6-8 months old. DTC was working. Amazon? Not quite there. They needed someone who'd launched Amazon channels from scratch AND could run the whole operation solo. Strategy. Ads. Operations. The full stack.

Here's the hard part: most Amazon people are either in the weeds (can optimize listings) or high-level (can build strategy). Finding someone who actually did both? Almost impossible when you're that early and lean.