Launching Amazon into a Major Revenue Channel
on Amazon's greens category
purchases generated
Time-to-fill
Grüns fills the nutrition gaps you and 92% of people have. Grüns supports gut health, energy, immunity, recovery, beauty, and focus. Each life-hack snack pack delivers 60+ powerhouse ingredients, from greens and prebiotics to multivitamins and more. It’s comprehensive support in a form you won’t dread taking. And the best part? They’re so good, you’ll forget they’re good for you.
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Grüns was 6–8 months in. Their DTC was working, but Amazon was underdeveloped.
They needed someone to launch the channel from scratch, owning strategy, execution, and operations...
And build it with limited resources and no full team.
The problem?
Most Amazon talent falls into two buckets:
- Tactical operators (listings, ads, execution)
- High-level strategists (big picture, no hands-on work)
Finding someone who could do both (especially for an early-stage, lean brand) was rare.
First off, we can’t take full credit for Grüns’ success, and we didn’t build their entire team.
But we did help place their director of Amazon, which became a major revenue driver for the business.
The bar was high.
They didn’t want someone with “potential” or partial experience.
Their CEO had a vision in mind and didn’t want to waste time on someone who either had potential or partial experience.
They wanted someone who had done it from zero and could do it again.
From zero to nine figures.
Here’s how we approached it:
We defined the exact profile they needed: a full-stack Amazon operator who could own the channel end-to-end.
Someone who:
- Understood the details (listings, ads, logistics)
- Could build and execute strategy
- Didn’t need hand-holding
We found a candidate who matched that profile exactly, but she wasn’t looking and she was comfortable where she was.
So we repositioned the opportunity:
- Strong early traction in DTC
- Massive white space on Amazon
- Full ownership of a high-growth channel
She saw the upside and made the move.
We placed someone who had already built and scaled Amazon channels at that level and who believed in Grüns’ mission enough to take the leap.
The impact was fast.
Amazon went from underdeveloped to a meaningful growth channel in a short period of time.
- Grüns became the #1 Greens brand on Amazon
- 10,000+ purchases on core listings (Feb 2025)
- Amazon became a major revenue driver within months
- The company reached a $500M valuation
This wasn’t about filling a role. It was about placing the right operator to unlock an entirely new revenue channel.
